Interactive / Internet / Web Sites

Project: Website design
Role: Creative Director / Designer / Developer
Client: Advanced Care Wellness Center

Advanced Care Wellness Center specializes in rejuvenation and body sculpting services. Their previous web site was generic, uninspiring, and was positioning them as a commodity. We helped rejuvenate their brand with richer audience focused website content around their products and services, improved the marketing and promotions of their offerings, and elevated their brand to a premier choice for consumers. And this makeover has really paid off – their phone hasn't stopped ringing!

Website: AdvancedCareWellnessCenter.com
Portfolio: Healthcare Website Design

Project: Winter Outerwear catalog web site design
Role: Creative Director / Designer
Client: Lands End

Info: This project was a redesign of the Winter outerwear ecommerce experience. The goal here was to go beyond the printed catalog and do a better job of merchandising and product visualization online, showcase new collections, promote outfits over a single articles, and show the products in a lifestyle context.

Website: LandsEnd.com

Project: Web site design
Role: Creative Director / Strategist / Designer / Copywriter
Client: Peels Beverage Company

Peels was the launch of a new cosmopolitan-styled alcohol beverage brand for Anheuser-Busch, and the web site was created to drive product awareness and trial. For the website design for Peels Beverage Co., I was inspired by the Tazo Tea site and how little elements can create a more engaging online experience. So I focused on getting audiences involved, developing compelling taste and experience oriented copy, and subtle animations like effervescence and moisture drops on the bottles. For the Peels Beverage website project we also enriched the brand experience with targeted content for the primarily female consumer audience that included drink recipes, party planners, fashion and flavor news, and a variety of downloadable brand artifacts. Some of these artifacts included flavor centric desktop wallpapers, which later inspired a whole line of my retro modern abstract prints, and mousepad designs. Finally we drove awareness for the brand and website through a coordinated campaign of banner advertisements and online placments and partnerships.

Awards: Outstanding website for EnjoyPEELS.com from Web Marketing Association (2006)
Website: enjoyPEELS.com

Project: Concepts for web site design
Role: Creative Director / Strategist
Client: Kotex

Primarily a brand awareness and loyalty campaign, this web site concept was created to coordinate with offline PR events at college campuses across the country. The website continued the experiences of networking, women's causes, health and wellness, beauty, and fashion experiences online.

Project: Concept for web site design
Role: Creative Director
Client: Regal Cinemas

Regal had a very utilitarian web site, and visitors were building loyalty with online ticket merchants instead of the theatre. This website concept restaged the brand by reflecting the plush theatre environment, and gave movie fans more inside information, downloadable movie memorabilia artifacts, and loyalty rewards.

Project: Web site design
Role: Creative Director
Client: UW Health Hospital and Clinics

Info: I've been working with UW Health for years, and in this evolution of their website we sought to enable the different service areas to market themselves better and have flexibility about how the communicated and interacted with their site visitors. Branding and usability were also key measurements in this new design.

Awards: Design and usability awards from eHealthcare Leadership Awards (2006)
Website: UWHealth.org
Portfolio: Healthcare Website Design

Project: Web site design
Role: Creative Director / Designer / Copywriter
Client: Unity Health Insurance

Unity Health Insurance is a subsidiary of UW Health, so part of the challenge with this project was to create a design that reflected that affinity but still communicated the independent Unity brand equity.

Website: UnityHealth.com
Portfolio: Healthcare Website Design

Project: Intranet design
Role: Creative Director / Strategist / Designer
Client: UW Health Hospital and Clinics

After unifying their brand online, the UW Health CEO tasked us to look at their intranet, to help unify their brand internally and empower their 9000+ employees scattered across dozens of locations. The client gave us the challenge to design an award winning Intranet for them. Since hospital employees roles and specialty areas could change on a daily basis, I designed an Intranet that was flexible and created customizable playlists of business applications and resources that they could tailor for their different tasks and assignments. The Intranet also became a powerful communication tool for the organization, helping to bridge the distances between employees, share innovations and learnings, and collaborate.

Awards: Best Intranet Design from eHealthcare Leadership Awards (2005)
Portfolio: Healthcare Website Design

Project: Public web site design, 2003
Role: Creative Director / Strategist / Designer
Client: UW Health Hospital and Clinics

The UW Health organization had grown through many acquisitions, which left it with dozens of web sites and a fragmented brand. I developed a digital brand architecture and designed a single web site that enable them to market and communicate better and enabled commerce for the organization. The design and the usability helped to secure several awards, and the commerce features helped the site quickly provide ROI.

Awards: Design and usability awards from eHealthcare Leadership Awards (2004)
Website: UWHealth.org
Portfolio: Healthcare Website Design

Project: Marketing Intelligence dashboard design and strategy
Role: Creative Director / Strategist / Designer
Client: Manpower International

Manpower needed to transform a 900 page marketing intelligence report into something branch managers could actually use. I designed a real-time browser-based interactive dashboard, built with Adobe Flex. It allowed users to filter their content to only what was relevant, provide actionable and graphical views to the data, and drill down into the details with ease.

Project: Concept design for new online customer self-service portal
Role: Creative Director / Strategist / Designer
Client: Oklahoma Gas and Electric

OGE was looking for some competitive ways to re-enage their customers and attract new customers as they expanded their marketplace.

Project: Design of ECE.org
Role: Creative Director / Strategist / Designer / Copywriter
Client: Educational Credential Evaluators

At first, ECE simply wanted to refresh the design of their web site, but I showed them an opportunity to lead their industry by becoming the first to actually transact business online. They agreed, and I started by redesigning their brand identity, and then designing a customer-service focused online experience. The new site has given ECE a clear competitive advantage – the conversion of website visitors into customers has skyrocketed, the web site has dramatically increased their revenue, and defined them as a leader both online and offline.

Webite: ECE.org

Project: Web site design, 2008
Role: Creative Director / Strategist / Designer
Client: WhittmanHart

Design for new WhittmanHart.com web site to better reflect the different business divisions, Interactive service offerings, deliver a richer portfolio experience , and communicate the agency value proposition.

Website: WhittmanHart.com

Project: Concept for web site design, 2006
Role: Creative Director / Strategist / Designer
Client: WhittmanHart

Web site concept for restaging of agency brand, and promotion of service areas and portfolio.

Website: WhittmanHart.com