Project: Web site redesign
Role: Creative Director / Designer / Copywriter / Developer
Info: Eye Candy is a unique upscale store for exotic designer eyewear. And their old web site just wasn't cutting it. The store has a unique vibe and an incredible selection of elusive brands. So we proposed an equally unique design for their new web site. Our goal was to fan the flames of desire with customers to drive visits to the store, so we built lots of interactive galleries to showcase the store experience and the designer brands that Eye Candy features. The new web site has drawn some great buzz and reviews for the store and is just the beginning for the excitement in store!
Site: Eye-CandyEyewear.com

Project: Web site redesign
Role: Creative Director / Designer / Developer
Info: Advanced Care Wellness Center specializes in rejuvenation and body sculpting services. Their previous web site was generic, uninspiring, and was positioning them as a commodity. We helped rejuvenate their brand with richer audience focused content around their products and services, improved the marketing and promotions of their offerings, and elevated their brand to a premier choice for consumers. And this makeover has really paid off – their phone hasn't stopped ringing!
Site: AdvancedCareWellnessCenter.com

Project: Concept for corporate web site redesign
Role: Creative Director / Strategist / Designer / Copywriter
Client: Johnson & Johnson
Info: Johnson & Johnson has several struggles with their current corporate web site – it feels like an information portal with an overwhelming number of choices, it erodes brand opinions in those that experience it, corporate programs seem unloved, and it's a challenge to do the basic of tasks like trying to find your way to one of their brand web sites. This concept tackled all those problems in a easy to digest and easy to play with experience that revives the corporate brand.

Project: Winter Outerwear catalog site redesign
Role: Creative Director / Designer
Client: Lands End
Info: This project was a redesign of the Winter outerwear ecommerce experience. The goal here was to go beyond the printed catalog and do a better job of merchandising and product visualization online, showcase new collections, promote outfits over a single articles, and show the products in a lifestyle context.
Site: LandsEnd.com

Project: Site design
Role: Creative Director / Strategist / Designer / Copywriter
Client: Peels Beverage Company
Info: Peels was the launch of a new alcohol beverage brand for Anheuser-Busch, and the web site was created to drive product awareness and trial. I was inspired by the Tazo Tea site and how little elements can create a more engaging experience online. So I focused on getting audiences involved, with taste and experience oriented copy, and subtle animations like effervescence and moisture drops on the bottles.
Awards: Outstanding website for EnjoyPEELS.com from Web Marketing Association (2006)
Site: enjoyPEELS.com

Project: Concepts for web site redesign
Role: Creative Director / Strategist
Client: Kotex
Info: Primarily a brand awareness and loyalty campaign, this web site was created to coordinate with offline PR events at college campuses across the country. The site continued the experiences of networking, women's causes, health and wellness, beauty, and fashion experiences online.

Project: Concept for web site redesign
Role: Creative Director
Client: Regal Cinemas
Info: Regal had a very utilitarian site, and visitors were building loyalty with online ticket merchants instead of the theatre. This concept restaged the brand by reflecting the plush theatre environment, and gave movie fans more inside information, downloadable movie memorabilia artifacts, and loyalty rewards.

Project: Web site redesign
Role: Creative Director
Client: UW Health Hospital and Clinics
Info: I've been working with UW Health for years, and in this evolution of their website we sought to enable the different service areas to market themselves better and have flexibility about how the communicated and interacted with their site visitors. Branding and usability were also key measurements in this new design.
Awards: Design and usability awards from eHealthcare Leadership Awards (2006)
Site: UWHealth.org

Project: Web site redesign
Role: Creative Director / Designer / Copywriter
Client: Unity Health Insurance
Info: Unity is a subsidiary of UW Health, so part of the challenge with this project was to create a design that reflected that affinity but still communicated the Unity brand equity.
Site: UnityHealth.com

Project: Intranet redesign
Role: Creative Director / Strategist / Designer
Client: UW Health Hospital and Clinics
Info: After unifying their brand online, the UW Health CEO tasked us to look at their intranet, to help unify their brand internally and empower their 9000+ employees scattered across dozens of locations. The client gave us the challenge to design an award winning Intranet for them. Since hospital employees roles and specialty areas could change on a daily basis, I designed an Intranet that was flexible and created customizable playlists of business applications and resources that they could tailor for their different tasks and assignments. The Intranet also became a powerful communication tool for the organization, helping to bridge the distances between employees, share innovations and learnings, and collaborate.
Awards: Best Intranet Design from eHealthcare Leadership Awards (2005)

Project: Marketing Intelligence dashboard
Role: Creative Director / Strategist / Designer
Client: Manpower International
Info: Manpower needed to transform a 900 page marketing intelligence report into something people could actually use. I designed a real-time browser-based interactive dashboard, built with Adobe Flex. It allowed users to filter their content to only what was relevant, and drill down into the details with ease.

Project: Concept for online customer self-service portal
Role: Creative Director / Strategist / Designer
Client: Oklahoma Gas and Electric
Info: OGE was looking for some competitive ways to re-enage their customers and attract new customers as they expanded their marketplace.

Project: Redesign of ECE.org
Role: Creative Director / Strategist / Designer / Copywriter
Client: Educational Credential Evaluators
Info: ECE simply wanted to refresh the design of their web site, but I showed them an opportunity to lead their industry by becoming the first to actually transact business online. They agreed, and I started by redesigning their brand identity, and then designing a customer-service focused online experience. The new site has given ECE a clear competitive advantage – the conversion of site visitors into customers has skyrocketed, the site has dramatically increased their revenue, and defined them as a leader both online and offline.
Site: ECE.org

Project: Web site redesign, 2008
Role: Creative Director / Strategist / Designer
Client: WhittmanHart
Info: Design for new WhittmanHart.com site to better reflect service offerings, portfolio, and agency value proposition.
Site: WhittmanHart.com

Project: Concept for web site redesign, 2006
Role: Creative Director / Strategist / Designer
Client: WhittmanHart
Info: Concept for restaging of brand and business units.