Project: Brand strategy and identity redesign
Role: Creative Director / Strategist / Designer
Client: Breadsmith

Breadsmith is a Milwaukee-based bakery franchise specializing in european breads and baked goods. Breadsmith's goal was to rejuvenate their old-fashioned small town logo, and modernize it to attract a larger and younger consumer demographic, as well as help strengthen the brand for future expansion of the Breadsmith franchise into more midwest metropolis's nationally.

Project: Brand identity concepts
Role: Designer / Illustrator
Client: Kiely Group
Comments: Kiely Group is a consulting firm that specializes in business optimization and organizational improvements, so with their brand identity I explored themes of diagnosis, transformation and revitalization.

Project: Brand identity redesign
Role: Creative Director / Designer / Illustrator
Client: Educational Credential Evaluators

Project: Brand identity concepts
Role: Creative Director / Designer / Illustrator
Client: Bayview Tuckpointing

Project: Various typography based logo and identity designs